Apple iPhone 12 mini Sales Slow as Smaller Smartphones Lose Appeal: Counterpoint

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Apple’s iPhone 12 mini US gross sales had been simply p.c of general gross sales of its new telephones in the course of the first half of January, trade knowledge supplier Counterpoint mentioned on Tuesday, including to indicators of muted demand for the brand new smaller model of its flagship system.

Smartphone customers have switched to bigger units in recent times as they devour extra video content material on-the-go and binge on visually wealthy social media platforms like Facebook, Instagram, TikTok, and Snapchat.

JP Morgan analyst William Yang mentioned in a observe final week that weak demand for the smaller iPhone 12 and 12 mini would possibly lead Apple to cease manufacturing of the mini within the second quarter.

“The product combine adjustment is nicely anticipated by traders and shouldn’t be a damaging shock,” Yang added.

Apple was not instantly obtainable for remark.

The corporate launched a smaller variant of the iPhone 12 mannequin final yr, however demand for the smaller smartphones appears to be weaker, in comparison with the high-end iPhone 12 Pro fashions and the older iPhone 11 fashions.

“That is in step with what we’re seeing within the broader international market, the place screens below 6.0″ now account for round 10 p.c share of all smartphones bought,” Counterpoint analyst Tom Kang mentioned.

Apple shipped its iPhone 12 lineup a number of weeks later than normal final yr, however an expanded variety of fashions and new look tapped pent-up demand for upgrades, particularly in China.

Final month, the Cupertino, California-based firm reported $6 (roughly Rs. 430) p.c.60 billion in quarterly income from its iPhone fashions enterprise, beating a file it had set three years in the past.

© Thomson Reuters 2021


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