Apple Leads Global Smartphone Shipments in Q4 2020 Due to High iPhone 12 Series Demand: Counterpoint


Apple captured the highest spot within the world smartphone market in This autumn 2020 because the world continued to get better from the COVID-19 affect, in response to Counterpoint. The overall shipments within the final quarter crossed 395 million, out of which Apple was liable for 81.9 million shipments. Apple’s development is attributed to the pent-up demand for the iPhone 12 fashions, sturdy service promotions within the US, and iPhone 11’s longevity. Counterpoint says that Realme grew to become the quickest rising model globally, rising 65 p.c year-on-year (YoY) in cargo quantity.

In This autumn 2020, Apple shipped 81.9 million smartphones, grabbing 21 p.c of the market share and seeing a quarter-on-quarter (QoQ) development of 96 p.c, in response to Counterpoint’s newest report. Samsung got here in second with 62.5 million models shipped in This autumn, gaining 16 p.c market share. It noticed a QoQ decline of 22 p.c as a consequence of intensifying competitors within the mid-range section from the Chinese language OEMs and within the premium section from the iPhone 12 sequence.

Xiaomi’s world smartphone shipments grew 31 p.c YoY to 43 million models in This autumn 2020. In China, Xiaomi’s shipments elevated 46 p.c YoY to 12 million models as a result of Singles’ Day gross sales season and Honor’s weakening efficiency, Counterpoint claims. Oppo grew eight p.c YoY and 10 p.c QoQ to realize 9 p.c market share, with 34 million models shipped in This autumn 2020. Counterpoint famous that this was additionally the primary time Oppo and Vivo surpassed Huawei to seize the fourth and fifth spots, respectively. The report says that the worldwide smartphone market declined one p.c YoY in This autumn 2020, however the market rose eight p.c QoQ in This autumn 2020, recovering from the worldwide affect of COVID-19.

Within the calendar 12 months 2020, Samsung regained the highest spot in world smartphone gross sales with 255.7 million models, grabbing a market share of 19 p.c. Apple takes the second spot with a complete of 201.1 million shipments in 2020 and a market share of 15 p.c. Regardless of the sanctions and extreme part shortages after the escalated US commerce ban, Huawei managed to realize the third spot due to its sturdy efficiency in China that contributed to round 70 p.c of its whole shipments. Huawei’s efficiency, Counterpoint says, was pushed by new 5G fashions comparable to Huawei Mate 40 Pro and Huawei Nova 7.

Realme, a comparatively new model within the smartphone section, shipped 42.four million models in 2020, in comparison with 25.7 million models in 2019. It grabbed a modest three p.c market however its annual development price was the quickest at 65 p.c, Counterpoint claims. Even within the Indian market, Realme grew the fastest at 22 percent and crossed the 20 million-unit mark for the primary time

Will iPhone 12 mini turn into the inexpensive iPhone we have been ready for? We mentioned this on Orbital, our weekly know-how podcast, which you’ll be able to subscribe to by way of Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button under.


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