Carl Pei’s Nothing Brand Becomes Sole Owner of Now-Defunct Smartphone Company Essential: Report


Nothing, the brand new startup by OnePlus co-founder Carl Pei, has reportedly acquired the one-time (and now defunct) smartphone model Important. Pei’s Nothing has remained notably tight-lipped on how the brand new firm plans to make its mark within the know-how market. Earlier this month, Nothing was reportedly taking a look at launching true wi-fi stereo (TWS) earbuds this yr. Now, the newest acquisition hints that Nothing could possibly be taking a look at arising with its personal smartphone lineup as properly. Nevertheless, this ought to be taken with a pinch of salt as Nothing has formally introduced nothing on its product launch plans but.

In keeping with a report by 9to5Google, latest filings on the UK Mental Property Workplace present that Essential co-founder, former Android CEO Andy Rubin, has signed over possession of the corporate to Carl Pei’s Nothing Applied sciences Restricted. The publication says that the applying was filed as early as November 11, 2020 and was accomplished on January 6 this yr.

The deal ensures that each one current emblems, logos of Important are actually mental property of Nothing. This results in speculations that Nothing could possibly be getting into the smartphone market within the close to future. Nevertheless, the corporate hasn’t confirmed its plans but. It is usually nonetheless unclear how the acquisition impacts the patents at the moment held by Important.

Important’s transient foray into smartphone market

Again in Could 2017, the primary Essential Phone (aka Important PH-1) was launched by Rubin alongside a sensible speaker and a 360-degree digicam. Nevertheless, on account of unimpressive gross sales and different issues inside the firm (together with allegations of sexual misconduct towards Rubin), the Important Cellphone was discontinued in 2018. In February, the corporate introduced that it was shutting down. Important was anticipated to launch a uniquely designed elongated telephone, underneath “Undertaking Gem,” together with a number of extra Important Cellphone successors. These plans have been quickly discarded as the corporate winded up. Now, it stays to be seen whether or not Nothing plans to breathe a contemporary lease of life to the Important Cellphone lineup or decides to provide you with one thing solely new.

Historical past of Nothing and future plans

In October final yr, OnePlus co-founder made his exit from the smartphone large and determined to start out a brand new enterprise. As per the company website, Nothing was based quickly after. Following a $7-million (roughly Rs. 50 crore) seed funding spherical, Nothing introduced its mission assertion earlier this yr – “To take away limitations between folks and know-how, and create a seamless digital future.” In February, Nothing led one other spherical of fundraising, this time accumulating $15 million (roughly Rs. 109 crore) with the assistance of Google Ventures, popularly often called GV.

Earlier this month, Nothing was reported to launch its first TWS earbuds this summer, as per GSMArena. The corporate has remained tight-lipped round this improvement as properly.

For now, it seems we’ve got to play the ready recreation to see what Pei has up his sleeve with Nothing.

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