India Smartphone Market Declined for the First Time in 2020, Xiaomi Led in Q4: IDC

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Following years of development, the smartphone market in India noticed a decline for the primary time in 2020, marking a year-on-year (YoY) decline of 1.7 %, in line with a report by Worldwide Knowledge Company (IDC). The market exited 2020 (January to December) at 150 million items shipped. The lockdowns, restrictions, and shutdowns imposed as a result of COVID-19 outbreak is cited as the first motive for the dip by the market analysis company. Regardless of exhibiting a destructive YoY development in 2020, Chinese language smartphone maker Xiaomi managed to seize essentially the most market share in each This fall 2020 and 2020 whole.

“Keep-at-home mandates, distant work, distant training, journey restrictions, and manufacturing shutdowns led to a sluggish H1’20 (-26 % YoY decline), significantly impacting 2Q20,” IDC reported on Monday. Nevertheless, regardless of the sluggish first half, the Indian smartphone market did handle to recuperate within the second half when markets regularly started reopening, posting a YoY development of 19 %, as per IDC. Client units reminiscent of smartphones, notebooks, and tablets significantly noticed a resurgence as extra customers tailored themselves to distant studying, working from residence, and at-home leisure.

IDC famous that 5G smartphone shipments crossed three million in 2020 as Chinese language OEMs rolled out “aggressively-priced” items all year long, Nevertheless, the adoption price was less-than-desired, primarily as a result of lack of a correct 5G community and excessive costs of 5G telephones. IDC stated that in India, 5G community roll out is predicted in late 2021 or early 2022.

India’s smartphone market took a notable dip in 2020
Photograph Credit score: IDC

By way of market shares, IDC reported that Xiaomi led the tables with 27 % (12 million items shipped) in This fall 2020, and the identical share for the entire yr (41 million items). The smartphone big noticed a This fall YoY development of 12 %, nevertheless its total YoY development in 2020 was -6 %. Samsung ranked second, with a This fall 2020 market share of 17 % (7.7 million items), however an annual market share of 20 % (29.7 million items). Samsung’s total 2020 YoY development was posted at -Four %.

Vivo ranked third with 17 % This fall market share (7.6 million items), an 18 % annual share (26.7 million items), and 12 % total YoY development. Realme took the fourth place with 12 % This fall market share (5.2 million items), 11 % annual share (19.2 million items), and 19 % total development in 2020. Oppo occupied the fifth berth with 11 % This fall market share, 11 % annual share (16.5 million items), and one % total development in 2020.


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