iPhone 12 Most Popular in Series, Pro Models See ‘Strong Sales’: Tim Cook


iPhone 12 is the preferred mannequin within the sequence amongst prospects, Apple chief Tim Prepare dinner mentioned through the fiscal Q2 2021 earnings name. The manager mentioned that the iPhone 12 Professional and iPhone 12 Professional Max gross sales are additionally ‘very sturdy’. He did not contact upon the iPhone 12 mini, which means that its efficiency was much less thrilling than the opposite three variants, one thing that has been reported earlier than. For fiscal Q2 2021 ending March 27, Apple reported $89.6 billion (roughly Rs. 6,65,230 crores) in income.

Through the earnings call for fiscal Q2 2021, Cook mentioned that the iPhone 12 is the preferred within the sequence, however that the Professional fashions are additionally seeing ‘very sturdy gross sales’. Apple noticed a year-on-year improve in income of as much as 54 %, and quarterly earnings per diluted share of $1.40 (roughly Rs. 100). Worldwide gross sales accounted for 67 % of the quarter’s income.

“iPhone 12 is the preferred, however we did see very sturdy gross sales of the Professional portion of the household as nicely. So the income that you simply’re seeing is a operate of unit progress and revenue-per-unit progress.” Tim Prepare dinner mentioned through the name.

Recent reportage additionally appear to recommend iPhone 12 mini has been the worst performing cellphone by way of gross sales in comparison with the opposite iPhone 12 fashions. The Cupertino-based tech large has reportedly lowered orders for all iPhone fashions by round 20 % — and most of those are allegedly for iPhone 12 mini. Different iPhone 12 fashions are reported to have accomplished very nicely and appear to have outperformed iPhone 11 gross sales.

Apple said iPhone sales had been $47.9 billion (roughly Rs. 3,55,510 crores) in contrast with analyst estimates of $41.four billion (roughly Rs. 3,07,270 crores), in response to knowledge from FactSet. Apple raised its dividend 7 % to 22 cents (roughly Rs. 15) per share.

We dive into all issues Apple — iPad Professional, iMac, Apple TV 4K, and AirTag — this week on Orbital, the Devices 360 podcast. Orbital is out there on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.


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