Samsung Leads as Global Smartphone Shipments Record 27 Percent YoY Growth in Q1 2021

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International smartphone shipments recorded a 27 p.c year-on-year (YoY) progress within the first quarter of 2021 (Q1 2021), says a report by market analysis agency Canalys. Samsung retained the lion’s share of the worldwide smartphone market, Apple took the second spot, and Chinese language know-how corporations Xiaomi, Oppo, and Vivo accomplished the highest 5 in that order. Canalys stated that some manufacturers have deprioritised system shipments in India, which is grappling with an enormous surge in COVID-19 instances, and have as an alternative shifted deal with recovering areas reminiscent of Europe.

The report by Canalys stated that the worldwide smartphone shipments reached 347 million models within the first quarter of 2021. Samsung was the one largest smartphone vendor with 76.5 million shipments. Its 22 p.c market share stays unchanged from final yr. Apple shipped 52.four million iPhones and registered a 1 p.c YoY progress with a 15 p.c share. Canalys attributed Apple’s progress to a powerful efficiency by the iPhone 12 fashions and a good higher demand for the older iPhone 11, which is claimed to have made up for a lower-than-expected demand for the iPhone 12 mini.

Xiaomi clocked its best-ever single quarter efficiency, delivery 49 million models and registering a progress of 62 p.c with a market share of 14 p.c, in accordance with the report.

“Along with nice product worth, Xiaomi is now additionally making strides to recruit native expertise, grow to be extra channel-friendly and lead in high-end innovation, as seen with the Mi 11 Extremely and its current foldable, the Mi Combine Fold, stated Canalys Analysis Supervisor Ben Stanton. He added that Xiaomi’s sheer quantity provides distributors a greater alternative to earn a living than rival manufacturers.

The fourth and fifth locations went to Oppo (11 p.c market share) and Vivo (10 p.c market share) that shipped 37.6 million and 36 million models, respectively. Different smartphone manufacturers took a cumulative market share of 28 p.c with 95.9 million shipments. This additionally consists of former world primary Huawei, a casualty of US sanctions that grabbed the seventh place with a cargo of 18.6 million models in Q1 2021.

The primary quarter of 2021 additionally witnessed LG’s exit from the smartphone enterprise. Canalys Analyst Sanyam Chaurasia stated that the event was “symbolic of a brand new period within the smartphone market, and it proves that aggressive pricing and channel technique are extra vital than {hardware} differentiation within the modern-day”. He stated that LG, which held the vast majority of its share within the Americas (80 p.c of its whole in 2020), shutting store means new alternatives for Motorola, TCL, Nokia, and ZTE at value factors under $200 (roughly Rs. 15,000).

As talked about, areas like Europe, that are recovering higher from COVID-19, had been the drivers of cargo progress in Q1 2021. And areas together with India — within the thick of the pandemic — had been deprioritised by some manufacturers.

Canalys stated that provide of vital parts, reminiscent of chipsets, has rapidly grow to be a serious concern, and can hinder smartphone shipments within the coming quarters. The scarcity may also give “international manufacturers extra energy to barter allocation, placing additional stress on smaller manufacturers and will drive many to observe LG out of the door”.


We dive into all issues Apple — iPad Professional, iMac, Apple TV 4K, and AirTag — this week on Orbital, the Devices 360 podcast. Orbital is obtainable on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.

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