Xiaomi Retains Top Spot as India Smartphone Market Sees 11 Percent YoY Shipment Growth in Q1 2021: Canalys


Xiaomi retained its place as a market chief as smartphone shipments in India grew 11 p.c year-over-year (YoY) within the first quarter of 2021 (Q1 2021), a brand new report has proven. A complete of 37.1 million smartphones had been within the nation. As per the findings by Canalys, the expansion is attributed to “beneficial macroeconomic elements” that allowed the smartphone distributors to capitalise on the rising significance of smartphones for distant schooling in addition to and make money working from home and leisure for Millennials in the course of the COVID-19 disaster.

As per the Canalys Smartphone Market Pulse of Q1 2021, Xiaomi topped the desk once more with its 10.5 million shipments accounting for a 28 p.c of the market share in India. It was adopted by Samsung, that shipped 7 million items capturing a market share of 19 p.c — down from 21 p.c within the earlier quarter. Vivo grabbed the third spot with 6.7 million shipments, Oppo grabbed fourth spot with 4.7 million items, and Realme accomplished the highest 5 rankings with 4.three million shipments within the quarter that ended on March 31, 2021.

On YoY foundation, Xiaomi’s market share lowered from 31 p.c to 28 p.c, Samsung’s share remained 19 p.c, Vivo registered a drop from 20 p.c to 10 p.c, Oppo’s share elevated from 10 p.c to 13 p.c, Realme’s market share remained at 12 p.c, and there was a 2 p.c improve in share of different smartphones gamers within the Indian market. It’s to be famous that the smartphone shipments within the India market declined on 1 / 4 over quarter foundation in Q1 2021. Smartphone shipments in India in This autumn 2020 had been 43.9 million items, as per a report by Canalys.

“In Q1, as COVID-19 appeared to subside, the market noticed a variety of gadget choices and a revived offline channel that catalysed demand,” the report mentioned. As per Canalys Analyst Sanyam Chaurasia, Xiaomi’s continued give attention to its multi-brand technique in established on-line channels, and new initiatives, reminiscent of Mi Retailer on Wheels to develop its offline presence helped the corporate retain its prime spot.

“Within the premium phase, Apple had a stellar efficiency in what’s historically a mushy quarter. Following a robust pageant quarter, it shipped over 1,000,000 iPhones in Q1, with demand for the iPhone 12 supported by native meeting and enticing finance provides, in addition to sustained demand for the older iPhone 11. However the market-wide celebration can be quick lived, as a resurgence of Covid-19 in India in Q2 will derail momentum,” Chaurasia highlighted.

Regional lockdowns might hamper transport of uncooked supplies and units, which may be a hurdle for smartphone manufacturers to construct up optimum stock within the second half of the yr. One other Canalys Analyst, Varun Kannan, mentioned {that a} mixture of the “ongoing provide crunch on key imported parts and a weaker Rupee will make it more and more tough for distributors to keep up margins at present worth ranges”.

We dive into all issues Apple — iPad Professional, iMac, Apple TV 4K, and AirTag — this week on Orbital, the Devices 360 podcast. Orbital is offered on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.


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